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Catching a Wave
Justin Paul Headshot 3.jpg

Justin Paul

Product Marketing and Go-to-Market Expert

Phone:

+44 (0) 777 237 9019

Email:

Address:

Cranbrook Road, Bristol,

BS6 7BN, UK

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Strategy
Product Marketing
Product Launches
Go-to-Market

A Bit About Me

Accomplished senior marketing leader, expert in creating and executing digital marketing strategies that develop brand equity and create opportunities for sustainable revenue growth, specialising in B2B SaaS technology.

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I am a results-driven senior marketing professional with expertise in designing and implementing successful launch strategies for cutting-edge technologies that generate sales and build brand awareness among an international portfolio of clients, working at start-ups and global corporations.

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Key Projects

Trogon Networks 

Web design and relaunch project

Ericsson 

(Employed) Product Launch and Go-to-Market programme

Ground Ctrl

SWOT analysis and feasibility study

Trogon Networks is a specialist enterprise network connectivity business serving the construction industry, events and businesses needing high quality enterprise grade connectivity. Engaged to completely upgrade the company website to demonstrate business impact and capability.

Ericsson launched its Ericsson Intelligent Network Automation Platform  (EIAP) a key Open RAN technology. Led the internal and external launch programme which positioned Ericsson as a major player and thought leader in Open RAN securing a major win with AT&T.

Engaged by an early stage start-up to analyse the total addressable market (TAM), and strengths, weakness, opportunities and threats (SWOT) for an onshore support, maintenance and customization Website Management-as-a-Service (WMaaS) to support investment decisions. 

Friiday 

Beta testing and collateral development

Amdocs

(Employed) Product Launch and Go-to-Market programme

Zeetta Networks 

(Employed) Value proposition, Messaging and Website redesign

Friiday is an early stage employee wellbeing application from Organised Human. Engaged to provide support for beta testing, collateral and website development for a soft-launch.

Amdocs launched its Service Design and Create (SDC) which because the core component of the Open Network Automation Project (ONAP). Led a major product launch, go-to-market, and sales enablement programme to position Amdocs as a major player in the automation domain.

Zeetta Networks is an early stage VC funded technology start-up. Developed the value proposition, messaging and website for a product relaunch to enable the company to extend it's addressable market. A key component was a high-quality website that showcased key industry use-cases.

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